Based in Buenos Aires. Drop me a line — I’d love to hear about your project.
Valuge “The White Edit”
Art direction and photographic production for Valuge®, combining e-commerce imagery and a skincare campaign through a refined, contemporary visual language.
Valuge® is an international dermatological laboratory with over 20 years of experience across Latin America, for which I led the art direction of its very first photographic production. The project encompassed both e-commerce product imagery and a creative campaign for the brand’s skincare line.
My role involved creative concept development, visual direction, and set design, shaping a cohesive photographic universe that translated the brand’s scientific credibility and prestige into a refined, contemporary aesthetic. The approach balanced the precision of dermatological science with a sophisticated visual language, elevating the brand’s products through carefully crafted compositions, lighting, and materiality.
