Based in Buenos Aires. Drop me a line — I’d love to hear about your project.
adidas x Hermanos Koumori
A creative campaign for adidas x Hermanos Koumori, blending running and contemporary fashion through a refined visual narrative centered on mentorship, trust, and movement.
As part of the newcycle team, I contributed to the creative and art direction of the adidas x Hermanos Koumori collaboration, helping shape a visual world where running meets contemporary fashion. Built around the relationship between mentor and student, the campaign explores running as a shared practice: one shaped by guidance, trust, movement and union.
The visual direction translates this dynamic through a minimal, elevated lens, bringing together adidas’ performance-driven approach with Hermanos Koumori’s distinctive perspective to running culture and fashion.
Other work
