AboutWork
Close-up of a face with flushed skin and loose curls

Moa Terra

SERVICES
Brand Identity
STUDIO
Independent
SECTOR
Skincare & Wellness

A complete visual identity for Moa Terra, a wellness brand blending science, nature, and sensory experience through a warm, contemporary, and tactile visual language.

Moa Terra is a wellness brand specializing in electrolytes and collagen, designed to support skin health and overall well-being. I developed the brand’s complete visual identity, creating a distinctive visual universe that balances science, nature, and sensory experience.

The creative approach explored the connection between taste, sensation, and well-being, translating the brand’s philosophy into a warm, contemporary, and tactile visual language. From the logo and graphic system to typography, color palette, packaging applications, and art direction, every element was designed to reflect the brand’s natural origins and modern approach to wellness.

Moa Terra logotype and the line Good you can feel over a red pigment texture
Moa Terra plum sachet in a glass with plums and ice
Close-up of a face with eyes closed and the line A ritual to feel
Moa Terra canister half submerged in water with droplets
Green water swirl with the Moa logotype at the bottom
Lime sachet of Moa Terra balanced on three limes
Moa Terra logotype on its construction grid
Person biting a plum with the line Feeling juicy
Row of plum flavor Moa Terra sachets in raking light
Brand statement on a dark plum background
Moa Terra color palette library
Moa Terra e-commerce website home page
Plum flavor Moa Terra sachet inside a net of plums
Plum colored powder dissolving into a glass of water
Three Moa Terra Instagram stories: Feel good in your skin, Feeling juicy and Feed your skin
Other work